Organic kiwifruit from New Zealand …guilt?

Yesterday I bought a bag of organic kiwifruit from Trader Joes. The brand is Zespri, the world’s largest marketer of kiwifruit also known as the Chinese gooseberry. Zespri is certainly not an all organic company. Similar to Dole, they offer the organic option for consumers who are looking for that type of product. Zespri complies with not only the USDA organic standards but other country’s standards as well. They market this organic fruit to Europe, Britain, Japan, and the United States. Fruit is held in environmentally friendly coolstores until shipment. However they do not describe how the storage system is environmentally friendly. A goal for Zespri for 2010 was to reduce emissions. They also encourage natural pest and weed management but do not require it for the non-organic fruit. I feel guilt because I know that it must take a lot of fuel to transport the fruit from New Zealand to the Trader Joes in Towson, Maryland. However it feels good that such a large company is at least realizing it’s impact and making the information public.

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